Privacy Policy

Valemore processes personal information in accordance with applicable UK data-protection law, including the UK GDPR and the Data Protection Act 2018. We use personal information only where we have an appropriate lawful basis, including to operate the store, fulfil orders, provide customer support, prevent fraud, meet legal obligations and improve the service.

Depending on how you use the site, this can include account details, contact information, billing and delivery information, order details, customer-service messages, consent records, IP address, limited device/browser information and limited analytics information. Optional analytics and marketing activity is used only where the required consent or other lawful basis applies.

For checkout, payment authentication, fraud prevention and dispute handling, relevant billing, delivery, order, IP and device/browser information may be shared with our approved payment provider and other service providers where necessary. Valemore does not receive or store full card numbers or CVCs.

We share information only with service providers and partners needed to operate the store, such as hosting, payment, delivery, fulfilment and communications providers, subject to appropriate safeguards. We do not sell customer personal data.

You can ask about access, correction, deletion or other applicable data rights by contacting support@valemore.co.uk. Some records may need to be retained for legal, accounting, fraud-prevention, dispute-handling or contractual reasons.